Diogo Peixoto

Developed and executed comprehensive CRM strategies across 14 global markets, significantly improving customer conversion, retention, and reactivation.

Orchestrated seasonal and recurrent marketing plans for 14 worldwide markets, aligning with global business objectives and enhancing campaign performance.

Analyzed customer segments and lifecycle data to optimize user experiences, evaluating campaign efficiency and ROI.

Collaborated with Stakeholders and CRM Managers, leveraging technology and data insights to refine conversion, retention, and reactivation strategies.

Monitored KPIs and managed CRM plans using JIRA, ensuring timely execution and optimized promotional content.

Led a team of 5 specialists in developing new operational tools using MS Power Suite, automating complex tasks and improving efficiency.

Co-founded and led the Audit Team, overseeing weekly troubleshooting of all Lifecycle Programs to ensure operational excellence and program integrity.

Orchestrated the end-to-end deployment of customer lifecycle programs for Nespresso Worldwide, including HTML production and advanced dynamic content implementation.

Conducted comprehensive campaign analysis, monitoring, and fine-tuning of existing lifecycle programs, delivering insights to meet stakeholder needs.

Managed advanced segmentation and pilot program setups, conducting QAs and monthly operational KPI reviews to drive continuous improvement.

Implemented advanced segmentation strategies and conducted rigorous QAs for ADIDAS Worldwide campaigns via Salesforce Marketing Cloud.

Developed efficient workflows and precise target group criteria, optimizing campaign reach and relevance for global initiatives.

Performed technical troubleshooting and managed campaign scheduling, ensuring seamless execution and timely delivery of CRM programs.

Managed client accounts across four international markets (IT, DE, SE, NO), overseeing campaign setup, auditing, and execution.

Designed, coded, and optimized email campaigns, leveraging results analysis to enhance performance and engagement.

Generated detailed client reports and provided billing support, ensuring transparency and accountability for campaign outcomes.

Executed diverse digital marketing campaigns, ensuring alignment with client objectives and maximizing online presence.

Analyzed campaign performance data to identify optimization opportunities and improve ROI for various clients.

Contributed to content strategy and development, enhancing engagement and brand visibility across digital channels.

Designed and developed a range of communication materials, including presentations and reports, to support business development.

Collaborated with cross-functional teams to translate complex financial concepts into clear and engaging visual content.

Ensured brand consistency across all communication channels, enhancing the firm's professional image and market presence.

Assisted senior designers in creating marketing collateral and visual content, developing foundational design skills.

Contributed to various design projects, gaining hands-on experience with industry-standard software and principles.

Supported content preparation for presentations and reports, enhancing visual appeal and clarity for internal and external stakeholders.